Background

Red River College (RRC) is a global organization—and a growing force in the field of international education. Ten years ago, RRC had a few hundred international students. Today, it welcomes 1,400 learners from 60 different countries, while maintaining partnerships with post-secondary institutions in Japan, India and China.

The RRC Language Training Centre in downtown Winnipeg hosts more than 1,000 newcomers each year and has expanded services to Arborg, Selkirk, Steinbach and Thompson, providing critical language skills programming to an additional 250 learners.

With increasing competition to attract international students, Red River College needed to solidify its global brand presence.

The Opportunity

Relish worked with Red River College to develop a high level, internally executable sub-brand framework to serve as the basis for related marketing materials for International Education recruitment. The work helped establish the College as a desirable and diverse institution for global partners including students, agents and other academic institutions. The International Education brand is bright and highlights the colours of Manitoba’s four distinct seasons.