Background

Peg City Car Co-op’s mission is to provide a safe, reliable and inclusive carsharing program. By fulfilling the demand for carsharing through a practical and appealing transportation solution, Peg City has now grown to 26 vehicles and over 900 members.

Members found the Co-op’s original website hard to navigate and manage, which left Peg City struggling to communicate its value proposition within the confines of an antiquated site structure.

The Opportunity

Relish developed a new user-friendly website for Peg City that solved the issues members were experiencing. First, content was curated in segmented pages to target specific users of Peg City’s service—individuals and businesses. A value added intuitive ‘trip calculator’ was also embedded in the site, giving users the ability to see the value of their membership.