Background

For 20-years Hammerdown Home Renovations & General Construction has been transforming lives through brilliant reimaginings of people’s homes. Aspiring to capitalize further on the mid- to upper-end luxury market, Relish identified Hammerdown’s target audience – women who want to bring their personal style to the forefront when redesigning their dream home.

A brand concept focusing on fine details came alive through a new logo, style guide and toolkit, website, stationery, social media graphics, proposal cover, and truck decals. The website was overhauled to bring Hammerdown’s exceptional portfolio of work to the forefront. A brand new sales magazine was written, providing in-depth testimonials of homeowners’ award-winning projects. These examples brought to life the advantages of a design-build philosophy and the key to Hammerdown’s success. Later support included campaigns to build awareness in South Winnipeg using strategies such as Community Door Hangers, community newsletters, a Google Responsive Display Remarketing (email list) Ad Campaign and a Google Search (Postal Code Targeting) Ad Campaign.